Content & Social Media Strategy for Raina Interiors
A comprehensive social media and content marketing strategy designed to elevate Raina Interiors' brand presence through professional photography, cohesive visual branding, and targeted ad campaigns that drive engagement and conversions.
Raina Interiors needed a strategic overhaul of their social media presence to address inconsistencies in visual quality, lack of cohesive branding, and underperforming advertising campaigns. This strategy document outlines a complete solution including weekly batch content creation, professional photography/videography, organized grid layouts, and refined ad targeting to reach adults aged 25-55 interested in home decor and interior design.
Task and Challenge
The primary challenge was identifying and addressing existing loopholes in Raina Interiors' social media strategy while maintaining operational flexibility. Key tasks included implementing a V-D-V grid pattern (Video-Design-Video), managing Meta ad campaigns with sophisticated targeting (demographics, interests, lookalike audiences, and retargeting), and coordinating weekly content shoots around product availabilityâall while working within a 50,000 naira monthly budget for content creation, with separate ad spend allocation.
Excerpt from the Document
"The primary objective of this document is to identify and address the existing loopholes shortcomings and inefficiencies in Raina interiors social media strategy, to enhance the brand's overall social media presence and engagement, to developer run and analyze targeted ad campaigns that drive conversions, improve the visual quality and consistency of the brand's content... We will implement a targeted approach focusing on the following key elements one agent demographics we will primarily target adults age 25 to 55 who are most likely to be engaged in home decor and interior design."
