A comprehensive 30-day advertising and content strategy designed to drive consistent weekly sales for Richxtyle through influencer collaborations, user-generated content, and a two-phase targeted ad campaign across major Nigerian cities.
Richxtyle, a fashion brand specializing in 3D-printed tees, needed a strategic approach to boost weekly sales and establish sustained brand visibility. The strategy leverages partnerships with Icella Home of Luxuries, and influencers Bechi (136.6% monthly reach) and Shakara_szn (2.5K followers, RSU-based) to create authentic user-generated content. The campaign targets Lagos, Abuja, Calabar, and Port Harcourt with a compelling offer of free delivery for the first 3 orders, creating urgency and driving direct message conversions.
Task and Challenge
The challenge was creating a sustainable sales funnel that generates weekly orders beyond the initial campaign period. This required orchestrating merchandise distribution to influencers, managing UGC creation timelines, and executing a two-phase ad strategy: Phase 1 (7 days continuous at â¦5,000/day) for awareness, followed by Phase 2 (3 weekly bursts at â¦7,000/day) for sustained engagement. The strategy needed to balance â¦56,000 in ad spend with â¦200,000 in professional fees while delivering measurable results including 85-170 total message leads and reach of 49,500-85,000 people.
Excerpt from the Article
"The primary goal of this document is to outline strategic approaches for both advertising and content creation for Richxstyle, this includes detailed ad strategies and content plans designed to boost weekly sales and brand visibility... The ultimate aim is to establish a steady flow of orders on a weekly basis for the next month ensuring that the brand gains momentum and maintains increased visibility and engagement even after the initial address concludes."
